Come enjoy a combined 14,000+ square feet of A/C indoor play space, and a fully fenced outdoor dog park with a huge selection of beer, wine, and seltzers at Two Shepherds Taproom!
Your pup’s play paradise has arrived in Tampa, FL! With over 14,000 square feet of space, Two Shepherds Taproom has earned the title of Tampa’s best fully off-leash A/C indoor/outdoor dog park and bar (21+ yrs old to visit). Among their outstanding and caring staff, their facilities offer a 4,000+ sq ft indoor, air-conditioned dog park and a large, 10,000+ sq ft fenced-in outdoor dog park with specializedK-9 Grass artificial turf specifically designed for dogs and a newly installed splash pad!
Ross and Pat opened Two Shepherds Taproom in June of 2020 to create a space where dog owners could grab a beer and socialize without leaving their best friend at home. You can feel at ease letting your pup run free, safely, while you try their extensive craft beer selection among other beverages. The real inspiration for the Two Shepherds Taproom brand comes from their fun-loving German Shepherd, Hobbes, and their eager-to-please Australian Shepherd, Cooper. There is a strong possibility you will meet one of these two friendly faces when you visit.
You will always find something going on at Two Shepherds Taproom! From simply letting your dog play while you relax or attending one of their many monthly events, there is always a good time to visit any day of the week! Stop in for Trivia Tuesdays,Bingo on Thursdays, Bark n’ Brunch with bottomless mimosas on Sundays, Breed-specific meetups, Yappy Hours, Drag Queen Bingo once a month, and more! Check their calendaron their websiteorFacebook Page for specifics. All of these events are, of course, dog-friendly if not dog-centric, and often support local nonprofits.
Doggy birthday partieshave grown more popular and why wouldn’t we want to celebrate (or spoil) our four-legged friends? When it comes to celebrating pup birthdays, there’s no better place than Two Shepherds. Their customizable party packages include reserved tables, drinks, decorations, doggie cakes, and more!
Join Two Shepherds Taproom for their Two Year Anniversary Party on June 18th from 4pm-9pm sponsored by 3 Daughters Brewing.
Come celebrate Two Shepherds Taproom turning two! To help you commemorate the occasion, they will have live music, raffles, free samples, swag, and more! Enjoy a photo booth set up to get your picture taken with your pup, and to top it all off, local favorite Salty Paws Dog Ice Creamwill be there with their delicious dog ice cream for your pup. For the humans, veteran-ownedLiberty Smokehousewill be serving up their delicious meals specifically crafted for the occasion.
Do I need a dog to come?
Nope! Everyone (21+ yrs old) is welcome with or without a dog.
Get your paws on a pint and enjoy all our human activities!
*Be sure to register your pup prior to visiting and upload vet records showing proof of up-to-date rabies, distemper (DHPP/DHLPP), and bordetella vaccinations!
Before you make the assumption that branding is only applicable and important in for-profit businesses, remember that there are more than 10 million nonprofits and non-governmental organizations worldwide. That’s a lot of organizations, which means competition! In order to be successful, it’s imperative that you position your non-profit appropriately. Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. (Source: Demand Metric) It’s time to focus on your non-profit branding strategy that is unique, tells a story in order to stand out from the crowd, gains consumer trust, and improves your overall brand visibility.
Some examples of non-profit organizations are churches, military support non-profits, animal shelters, etc. They differ from for-profit organizations because they tend to focus on their mission of raising donations for a group-oriented, social or community-based cause.
While branding may not be the first initiative a non-profit organization focuses on, there are many benefits to creating and maintaining a strong brand such as:
Enhancing overall company cohesiveness from internal to external
Elevating the value proposition, which will positively affect both the organization and targeted communities
Demonstrates honesty, trustworthiness, and legitimacy
How To Start Strong
1. Determine Brand Mission, Vision, and Tone:
Your values, mission, and brand tone will define the vision for your entire company while expressing where you stand in the market amongst other brands.
2. Brand Style Guide:
The brand style guide provides guidelines for the way your brand presents itself in different media so you won’t have to make guesses when deciding on colors, fonts, or images. This saves you time and energy when building your brand (trust us)!
Typography, imagery, logo, mission, tone, examples, etc.
Weekly or monthly content and posting checklists
Target audiences outlined
Clearly explain what not to do
When defining your brand, you must make it recognizable with a unique logo. A logo is more than just a symbol or phrase, it’s a reminder of the value proposition that your brand brings.
Your design choice is very important because it will stand as a visual representation of your mission and value statements
4 Qualities Your Non-Profit Brand Should Represent
1. Honesty and Integrity
While it’s important to have a style guide to help you achieve a cohesive digital experience, it is equally important to train employees on how to communicate with your consumers and represent your brand. Internal to external, the organization’s values should be cohesive and understood by all staff.
Internally: All staff, trustees, volunteers have a common understanding of brand
Externally: Catch’s the public’s attention and demonstrate the complete value of its purpose
2. Tell A Story
Answer the questions, “What does my organization do? Why do we do it? And what impact are we making?” Your audience needs to relate to your cause. A creative way to do this is through visual storytelling. You can choose a central character in your story to humanize the issue you are trying to solve, making it relatable, and driving engagement.
Example: Locks of Love– A simple haircut for you, a gift of beautiful new hair for a child who suffers from hair loss
74% of donors are more likely to increase their donation amount and/or give outside of their regular cadence if there’s a compelling reason to motivate them.
3. Community Outreach → Incredible Engagement
All members of the organization should be communicating your brand values from conversations to comments answered on social platforms. Community outreach is the most effective way to drive nonprofit growth.
Plan events when the entire community can come together and your audience can interact with staff members
Create meaningful relationships with your audience to gain trust
Through social media (which can be difficult) – CTA your services, customer/audience spotlights, joining/posting, and engaging in Facebook/LinkedIn groups
Be transparent, engaging, active, and aware on social media to connect with the community, other organizations and build your brand visibility
Your brand should always represent itself in an ethical manner, including corporate practices and brand awareness. For example, when motivating people to donate to your cause, you may not want to use distressing or disturbing photos and videos to enhance donation efforts. Instead, communicate the issue in an uplifting manner and express how donations are making a greater impact.
Non-profit executives may still think branding is more important and applicable in the for-profit sector
Many for-profit businesses charge high prices for their products due to brand popularity and strong development which can be misleading. Your efforts do not need to be expensive or over the top, they just need to be consistent, credible, and represent your company values.
Example: Animal Conservation Non-profit: An informational graphic of a specific animal your company protects or a family of animals (showing you are trying to bring them back and protect them)
The brand is controlled and designed by top management (hierarchical structure)
Can occur during rebranding, or to avoid implementing a strategic process that mirrors for-profit structures, the brand has become too personal to upper leadership
Every employee of the company should have an opportunity or channel for communication and ideas
Fear that one’s organization may become too overpowering in the industry
Brand imbalances, afraid the brand may act like a for-profit being too competitive, and losing sight of the mission of non-profits
Case Study: Team ADDO
TEAM ADDO is a nonprofit started by James Boggs with the mission and goal to inspire and encourage others to make the world around them better. The group stands out as a non-profit honoring the men and women who sacrifice for our freedom and raises awareness for children with special needs, fighting for their lives. They include and welcome people from all backgrounds, Veterans and civilians alike; active duty, prior service, family and friends of Veterans, and all community members who want to make a difference.
TEAM ADDO’s brand revolves heavily around connecting and giving back to the community. They often host events with Tampa community members, sponsors, and volunteers. The overall mission of TEAM ADDO’s branding strategy is to create meaningful relationships with heroes of all ages in the Tampa Bay area.
Events – Most recently, they held their Heros Welcome Party and 5th Annual All Heros Open Charity Fishing Tournament, hosted by Dealers Auction Xchange. The fishing tournament was held to honor the nation’s Veterans and support Tampa Bay’s Veterans Closet and Shriners Hospital for Children. Overlooking the beautiful views of the Westshore Yacht Club and featuring over 60 boats and 200 anglers, TEAM ADDO was not only able to make a great impact on Tampa’s Veteran community and child patients and families at Shriners Hospital, but they were able to connect the community of Tampa Bay with a fun fishing tournament that brought together 360 people.
Logo – TEAM ADDO’s logo represents freedom, community, and American pride. The red, blue, and white colors instantly tell people that the non-profit supports the American values of liberty, hard work, and perseverance. The two open hands symbolize a welcoming visual while representing the innocence and strength of the children fighting for their lives. TEAM ADDO’s profits support and bring awareness to youth who are fighting for a better future.
Strong and consistent branding serves as a catalyst for long-term, sustainable growth for non-profit organizations. Once you have clearly established your brand mission and tone, style guide, and high-quality logo, your company can continuously develop your brand by being honest, telling a story, doing community outreach, and maintaining ethical practices. Following this guide will allow your non-profit company to be more cohesive from the inside out, enhance your value proposition to educate and assist your cause, and represent a brand that is human and focuses on the greater good.
Your nonprofit needs to focus on unique and consistent branding that tells a story in order to stand out from the crowd, gain consumer trust and improve your overall brand visibility
To start strong, clearly define your mission, vision, tone, brand style guide, and logo
When telling a story with your brand: answer the questions, “What does my organization do? Why do we do it? And what impact is it making?”
Community outreach is the most effective way to drive nonprofit growth
If you are a non-profit organization looking to further develop your brand, where to begin, or need expert advice, contact the DCG Team and we would be glad to assist you!
TEAM ADDO is a nonprofit founded by James Boggs, with the mission and goal to inspire and encourage others to make the world around them better. The non-profit focuses on honoring the men and women who sacrifice for our freedom and raises awareness for children with special needs. They include and welcome people from all backgrounds, veterans and civilians alike; active duty, prior service, family and friends of veterans, and all community members who want to make a difference.
TEAM ADDO’s purpose is to enrich the lives of others and ultimately serve our fellow brothers and sisters. They accomplish this by investing in and hosting meaningful and impactful events. From these events, they are able to touch the lives of so many children who are in the fight for their lives and pay back the debt of gratitude to our nation’s veterans and their families.
Most recently, they held their 4th Annual Tampa Bay Throw Down at Armature Works, overlooking the Hillsborough River in downtown Tampa. The charity cornhole tournament has proven successful three years in a row, and 2021 was no different. Teams came from all around to mingle, enjoy food and drinks, and participate in three competitive rounds of cornhole. The benefiting charities were Shriners Hospitals for Children and their very own Tampa Bay Veteran’s Closet. The Veteran’s Closet initiative partners with JB Addo Clothiers to provide a custom made-to-measure suit, as well as philanthropic professional photographers to provide high-quality professional headshots free to any transitioning or already transitioned service member or spouse. Another popular, yearly event includes the All Heroes Open Charity Golf Classic.
TEAM ADDO is excited to announce the return of Tampa Bay’s number one fishing tournament, the All Heroes Open Charity Fishing Tournament! This year it will be hosted by Dealers Auction Xchange and held at the beautifulWestshore Yacht Club in Tampa, FL. The tournament will feature 60 boats and over 200 anglers.
“I’m thankful to be able to hold this event to honor our nation's veterans. You can only get so much from virtual communications, there’s so much power and healing in connecting and reconnecting the community, and getting people back together, face to face and hand in hand.” - James Boggs
The Heroes Welcome Party kicks off this year’s tournament Friday evening, September 24th at Armature Works, hosted by Your Auction Tampa Bay. Everyone is welcome to attend, and tickets include all you can eat and drink with proceeds once again supporting Shriners Healthcare for Children Florida and Tampa Bay’s Veterans Closet. Special guest speaker and Vietnam veteran, retired Sergeant First Class Sammy Davis among other honored guests will make for a night to remember. This event will bring together over 360 people, including veterans, active duty, families, kids, and spouses as well as civilians within the community. “These are your vets. They are business owners, teachers, doctors, and more” says Boggs.