Do’s and Don’ts of Social Media Management
There are many paths to personalize your social media it can be difficult to decide the best way to go about it. When you do, there are a few things you should keep in mind to enhance your social media, and some to certainly avoid. Here are five (5) quick tips to make sure you are staying on track with your social media management.
1. Keep the Focus on Your Audience
DO: remember who your audience is and why they are following your account. Your social media followers expect to see certain content on your social media, so pay close attention to your analytics and adjust your strategy accordingly. Take a look at what posts do the best regarding engagement (likes, comments, shares), what type of content has the highest engagement (static posts, stories, short videos), and which days your audience engages with your content.
DON’T: post the same type of content over and over when the data shows that your audience isn’t interested. Your audience is unique to your business. What is your audience telling you?
2. Remain Authentic
DO: be genuine! Share real experiences, facts, and updates. Today’s users are very interested in seeing authentic content that hasn’t been exaggerated or altered. People are able to see through dishonest content and it can be a big turn-off for your followers.
DON’T: represent your brand as something that it isn’t. If a topic or activity does not interest you, don’t pretend it does. That is the quickest way to lose trust and, ultimately, lose followers.
3. Execute Quality on Chosen Social Media Platforms
DO: be purposeful about which social media platforms you are managing – you don’t need to be everywhere! Evaluate each platform, learn their features and what they lack. Where is your target audience most? Use this information to decide which ones make the most sense for your business. Spend your time focusing on the channels that matter.
DON’T: spread yourself too thin and open an account on every social media platform out there. Inevitably, a couple of those accounts would end up getting less attention than the rest simply because of the content you create and your brand itself. It won’t look very good to your customers to see accounts that have very little if any activity. Don’t sign up just to say you’re on a certain platform if you aren’t able or willing to be active.
4. Create Realistic Posting Schedules
DO: create a realistic posting schedule that you can easily maintain for an extended period of time. Utilize a manager or scheduling system. There are plenty of cost-effective options that can scale as your business grows. At the end of each month, evaluate how the process went for you: was it difficult to schedule a certain amount of posts per week? Or are you ready to add more to your pipeline? Take some time to reflect on the performance of your social media platforms and adjust accordingly.
DON’T: exhaust yourself and take on more than you can handle. It is better to have high-quality content that excites your followers rather than high quantity content that is clearly rushed or lacking in information.
5. Post Relevant Content Based on Platforms
DO: remember who your audience is. Make sure your content aligns not only with your brand but also with your followers’ demographics. Keep track of what people respond to, both positively and negatively, and use that to influence your strategy. What value can you provide your audience that helps them with the pains they are experiencing?
DON’T: post inappropriate content that won’t be popular with your followers. Remember who your audience is and consider whether they could be turned off by certain posts. Avoid being too one-sided about certain topics, unless that is the nature of your brand, and consider what subject might end up polarizing your audience and result in a loss of followers.
From identifying the right social channels for your business to finding the right types of content that will resonate with your customers, our social media marketing team delivers the results you need to grow. Learn more here.