Marketing expertise is costly. A seasoned CMO (Chief Marketing Officer) can cost over $90k, not including benefits. Hiring a fractional CMO provides your business the same expert knowledge without the overhead of hiring a CMO fulltime. Hire our Fractional CMO for as little as 30 days or as long as a year.
For companies needing a seasoned CMO that is efficient, effective, and innovative, Fractional CMO is a perfect solution for scaling your business when you need it.
The Benefits Of
DCG’s Fractional CMO service provides a marketing executive at your disposal while saving you money. More and more companies are choosing Fractional CMOs to drive their marketing efforts by bringing successful and innovative strategies that GROW your business. Join the revolution!
Effective marketing requires a wide range of expertise. The ideal marketing team includes: strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives – the list goes on and on.
Hiring a large enough staff to cover all bases is often unfeasible, and it’s expensive even when it is. Given rapid technology changes, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right knowledge at the right cost point is very difficult.
Markets are constantly changing in today’s fast-paced world, and you don’t want to be the one left behind. Businesses need strategic mobility to shift gears at a moment’s notice.
Fractional CMO’s allow you to have an industry expert available whenever a shift requires you to adapt your marketing strategy. It also enables your company to explore new approaches without a long-term commitment.
The fixed payments of Fractional CMOs may appear to be more expensive at the onset, but the money saved is worth it in many cases. Fixed costs in people, technology, and facilities often dictate a marketing budget. The assembly of an in-house marketing team is an investment that can easily stretch into six figures – including retirement benefits, health insurance, vacation pay, etc.
Finding competent executives with the right expertise also takes time and money. Fractional CMOs will provide value in several ways that will deliver proven results.
4) Cross-Industry Knowledge
Oftentimes, an Fractional CMO has diverse experiences working with many clients and industries. This is a huge advantage. Cross-industry experience allows firms to develop a comprehensive strategy based on observation of a wide sample of businesses and industries. The experience gained from supporting many businesses enables marketing firms to better evaluate how to support yours.
A fresh outside perspective enables outsourced teams to see your company as prospective clients see it and engineer a strategic plan focused on a target consumer. Because it is much harder for in-house employees to divorce themselves from company politics and groupthink, the objective strategic vision of outside agencies often produces out-of-the-box thinking.
A Fractional CMO will say it like it is, and can be the jolt that is just what a business needs to move to the next level.