How to Prepare Your Business for Holiday Season
E-commerce Season is Approaching! Here’s How to Prepare Your Business
E-commerce season is upon us, and the competition to get your business seen will be more intense than ever before. Here’s what you need to know about preparing your business before the holiday orders start rushing in… or not!
Plan out your marketing and email campaigns.
As e-commerce season approaches, it’s time to start thinking about how you will market your business and reach your target audience. Chances are you’ve already received seasonal emails or marketing. It’s important to put pen to paper, or characters to a google document now in order to plan, create and implement your marketing and sales campaigns so you aren’t missing out on turning viewers into buyers. Email campaigns are a great way to reach a large number of people without breaking the bank. Plus, they’re easy to set up and track.
If you don’t have an email list yet, now is the perfect time to get started on one with free tools like Hubspot or Mailchimp. Running a contest or giveaway is a good way to gain interested consumers’ contact information.
Some consumers have already started.Twenty-five percent of shoppers either began their holiday shopping last month or plan to begin shopping in September, perBankrate. Another 25% expect to begin in October, while only 40% plan to start shopping in the final two months of the year. (Sept. 2022, Insider Intelligence)
Ensure your website can handle the uptick in traffic.
Regardless of what you’re selling, it’s important to ensure your website can handle the uptick in traffic. Delays, errors, or issues impact your bottom line. Here are a few things you can do to ensure your site stays up and running during this busy time:
- Perform a stress test on your website. This will help you identify any potential bottlenecks so you can address them before they cause problems.
- Make sure your hosting plan can accommodate increased traffic. If necessary, upgrade your server or consider using a cloud-based solution.
- Consider having someone manually audit your website at least once per year, especially if you’re planning significant changes in layout or design. The extra review may catch something that might have been missed otherwise due to the hectic pace of the holiday shopping season.
Plan ahead for supply chain delays.
The holiday season is a busy time for businesses, and e-commerce businesses are no exception. If you’re selling products online, planning ahead for potential supply chain delays is important. Here are a few tips:
- Start planning early by considering the inventory that will be needed to meet customer demand.
- Consider storage requirements: Do you have enough space for inventory? Does your space need temperature controls? What about security?
- Consider logistics: Is there adequate space in the warehouse, or does the product require special handling? For example, if items are fragile or breakable, do you have systems in place for sorting and packing?
- Get organized: Make sure all necessary information is available so staff can keep track of shipments; print packing slips; create labels; calculate shipping costs; track orders, invoices, and payments.
Consider a more flexible return policy.
As the e-commerce season ramps up, it’s important to consider your return policy. Many customers shop online with the intention of returning items that don’t work out, so you’ll want to be prepared. A flexible return policy will show customers that you’re confident in your product and care about their satisfaction. Plus, it can help you avoid costly returns down the line.
Leverage social media.
As e-commerce season approaches, now is the time to start thinking about how you can leverage social media to promote your business. If you’re not already active on social media, now is the time to create accounts on the platforms where your target audience hangs out. Once you’re up and running, make sure to post regularly and interact with your followers. Use hashtags, run contests, and offer discounts to encourage people to buy from you.
It may seem like a lot of work to prepare your business for the e-commerce season, but when all is said and done, it will help you reach more customers with less effort in the long run. Contact Dolomites Consulting Group to learn more about how you can accelerate your business growth with our advertising and consulting expertise.