What to Post on Social Media Between Boat Show Seasons

Boat show season brings excitement — but your social media should be active and engaging all year long. Consistent content builds brand visibility, nurtures your audience, and keeps your dealership top-of-mind when buyers are ready to purchase. Social media isn’t just about selling — it’s about building relationships and staying relevant in between sales cycles.

1. Customer Spotlights & Testimonials

Share customer photos and stories regularly. New boat owners, on-water adventures, or customer reviews build trust and create relatable content for future buyers. These posts also show potential customers what it’s like to do business with you, making them feel more comfortable reaching out.

2. Boating Safety & Maintenance Tips

Educational content helps position your dealership as a valuable resource. Post safety reminders, maintenance checklists, or seasonal care tips. This type of content encourages engagement, provides value, and reminds your audience that you care about their boating experience beyond the sale.

3. Behind-the-Scenes Content

Show your team in action — prepping boats, performing maintenance, or celebrating milestones. Humanizing your brand builds connection. It also highlights the expertise and care your staff brings to every customer interaction, reinforcing your dealership’s commitment to service.

4. Local Lifestyle Content

Highlight local boating spots, weekend trip ideas, or waterfront dining recommendations. This strengthens your dealership’s role as a trusted local expert. People love following businesses that celebrate the lifestyle they’re passionate about — and this content keeps your brand part of their everyday inspiration.

5. Inventory Highlights

Post available inventory in a way that focuses on benefits — not just specs. Use videos, carousel posts, and customer-centric messaging. Help potential buyers visualize how a specific boat will fit their lifestyle, whether it’s for family outings, fishing adventures, or weekend cruising. Staying consistent on social media between boat show seasons is one of the smartest things your dealership can do to stay top-of-mind with buyers. By mixing educational content, customer stories, lifestyle inspiration, and inventory highlights, you’ll keep your audience engaged and your brand relevant all year long.

Need help managing your dealership’s social media strategy or content creation? Contact Dolomites Consulting Group today!