Insights

Our blogs share the latest insights on marketing trends, innovations, and opportunities as well as Dolomites Consulting company news.

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Insights

Sep 7, 20233 min

Sales and Marketing: Breaking Down Silos for Efficient AIDA Integration

In today's dynamic business landscape, successful companies understand the importance of aligning their sales and marketing efforts. By...

Jun 24, 20217 min

The Fractional CMO: Everything You Need To Know

What is a Fractional CMO? A fractional CMO (Chief Marketing Officer), also referred to as an outsourced CMO, is a marketing executive...

Dec 15, 20203 min

The AIDA Model: Fundamentals of a Successful Sales Funnel

A sales funnel is a tool used for understanding a customer’s journey from thought to action, that will help you define your sales and...

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