How AI and Technology Are Changing the Pet Industry

The pet industry is experiencing a technology-driven evolution. As pet ownership continues to grow, so does consumer demand for smarter, more personalized pet care solutions. Artificial intelligence, smart devices, and digital tools are reshaping how pet owners manage their pets' health, safety, and daily routines.

For pet businesses, these trends create both opportunities and challenges. Staying ahead of innovation allows brands to serve modern pet owners, offer higher-value services, and build competitive advantages in a crowded marketplace.

At Dolomites Consulting Group, we help pet businesses capitalize on emerging trends while building full-funnel marketing systems that drive measurable growth. Below, we explore how AI and technology are transforming the pet industry, and how businesses can adapt.

Smart Feeders and Automated Pet Care Devices

Today’s pet owners value convenience without sacrificing care quality. Smart feeders and automated care devices offer precision feeding, consistent routines, and real-time monitoring, all controlled via mobile apps.

Key Examples:

• Programmable smart feeders that adjust portion size and feeding times

• Water fountains with built-in filtration tracking

• Automated litter boxes with waste analysis features

These devices not only simplify care for busy owners but also support better weight management, hydration, and preventative health.

Impact on Businesses: Pet retailers, subscription box companies, and veterinary practices can position these products as part of comprehensive wellness programs. Bundling smart care technology with education or service packages helps businesses differentiate and drive recurring revenue.

GPS Collars and Real-Time Tracking Solutions

Pet safety remains one of the highest priorities for owners. GPS-enabled collars provide location tracking, real-time alerts, and data on pet activity levels.

Key Features:

• Live tracking via mobile app

• Activity monitoring for daily exercise

• Geofence alerts for escape prevention

• Lost pet recovery support
  

For multi-pet households or pets with high activity levels, GPS trackers offer peace of mind while supporting health goals.

Impact on Businesses: Boarding facilities, training centers, and pet daycares can offer integrated tracking as premium service options. Retailers can promote GPS products as essential safety investments for outdoor pets or high-energy breeds, increasing both initial and ongoing sales.

AI-Powered Health Monitoring and Predictive Wellness Tools

AI-driven health tech is reshaping preventative care by identifying subtle changes in behavior, activity, or physiology that may signal emerging health issues.

Key Examples:

• Wearable biometric devices tracking heart rate, sleep, and stress

• AI-powered vet diagnostic platforms for early detection

• Predictive analytics identifying risk patterns for chronic conditions
  

These technologies empower owners and veterinarians to intervene earlier, improving outcomes and reducing long-term healthcare costs.

Impact on Businesses: Veterinary clinics can offer advanced wellness plans that include continuous monitoring and remote health tracking, improving client retention and enabling personalized care. Groomers and trainers can partner with wellness providers to bundle services that address both physical and behavioral health holistically.

Virtual Veterinary Care and Telehealth Expansion

Telemedicine has opened new avenues for veterinary access, particularly for routine care, follow-up consultations, and non-emergency health concerns.

Benefits Include:

• Convenient remote consultations

• Post-surgical check-ins and recovery monitoring

• Prescription management and renewals

• Expanded access to specialists beyond local markets
  

Virtual care appeals to busy pet owners, those in rural areas, or clients managing chronic conditions that require frequent touchpoints.

Impact on Businesses: Veterinary practices can scale service capacity while increasing client convenience, especially for wellness checkups or behavioral consultations. Partnerships between local clinics and virtual care providers create hybrid models that improve accessibility without compromising personalized care.

AI Chatbots and Automated Client Communication

AI-powered chatbots are improving customer service and operational efficiency for pet businesses by handling routine inquiries and administrative tasks.

Key Functions:

• 24/7 appointment booking

• Automated FAQs for common services

• Service reminders and vaccination schedules

• Client intake and registration forms
  

By automating these interactions, businesses reduce phone call volume and improve response times, enhancing overall client satisfaction.

Impact on Businesses: Grooming salons, veterinary offices, training centers, and boarding facilities benefit from improved administrative efficiency and higher client engagement. AI-driven client portals allow businesses to streamline operations and focus more on hands-on pet care delivery.

The Bottom Line: Technology Is Driving New Growth for Pet Businesses

The rise of AI and smart pet care technology reflects the evolving expectations of modern pet owners. Businesses that embrace these advancements position themselves as forward-thinking, client-centric, and ready to serve a new generation of highly engaged, digitally connected pet parents.

At Dolomites Consulting Group, we help pet businesses integrate emerging technology trends into growth-focused marketing systems that drive revenue, client retention, and long-term brand authority.

Ready to Position Your Pet Business for the Future?

If you’re ready to expand your services, adopt emerging technologies, and attract tech-savvy pet owners, schedule your consultation today. 📩 Schedule a Consultation