Is Your Website Costing You Sales? 5 Must-Have Features for Boat Dealers

Your website should be your dealership’s hardest-working salesperson.

If it’s outdated, slow, or hard to navigate — you’re losing buyers before they ever contact you.

Today’s boat buyers are researching online well before visiting your location.

Here are the 5 most important features every marine business website needs to generate sales leads.

1. Mobile Optimization

More than 80% of website traffic is happening on smartphones.

If your site loads slow or doesn’t fit the screen properly — buyers are moving on.

Mobile-friendly design isn’t optional anymore.

2. Inventory Search + Filters

Buyers expect an easy way to browse:

• Length

• Price

• Brand

• Boat Type

• New vs. Pre-Owned

Bonus tip: Keep inventory updated in real-time for the best experience.

3. Clear Calls-to-Action (CTAs) on Every Page

Don’t make visitors guess how to contact you.

Include multiple CTAs like:

• Request a Quote

• Schedule a Test Drive

• Download a Brochure

• Contact Our Team

4. Blog & Resource Section (SEO Content)

A regularly updated blog helps your site rank higher in search engines — and educates buyers along the way.

Blog topics should answer questions buyers are already searching online.

Examples:

• “Best Boats for Families in Florida”

• “Top Fuel-Efficient Engines in 2025”

• “How to Store Your Boat During Hurricane Season”

5. Lead Capture Forms & Funnels

Offer free resources (like our Marine Marketing Playbook) in exchange for email addresses.

Follow up with automated email sequences to nurture leads over time.

Not sure if your website is driving leads — or driving buyers away?

Request a Free Website & Funnel Audit from Dolomites Consulting Group.

Let us help you turn your website into your best sales tool.

[Schedule My Audit]