10 Social Media Content Ideas Every Boat Dealer Should Be Posting

Most boat dealerships know they should be active on social media, but what do you post beyond photos of boats for sale? Social media isn’t just an online showroom, it’s a trust-building, lead-generating tool when used correctly. Buyers are researching long before they ever call you or visit your lot.

Here are 10 content ideas every dealership should be posting to stay visible, build trust, and drive real engagement online.

1. Behind-the-Scenes at Your Dealership

Let people see your team at work — prepping deliveries, detailing boats, or walking the docks.

People love working with businesses that feel human.

2. Customer Spotlights for Social Media

Showcase happy customers picking up their new boat or enjoying life on the water. Sharing real customer moments builds trust and connection faster than sales-driven content. The best time to ask for a photo or review is right after delivery — when excitement is high. Keep it casual:

"Would you mind if we grabbed a quick photo to celebrate? We love sharing our customers' stories on social media."

3. Maintenance Tips & Boating Safety Reminders

Teach your audience something valuable. This positions you as an expert resource — not just a sales-driven company.

4. Inventory Walkthrough Videos

Use short reels or stories to highlight inventory:

New features
Storage compartments
Performance tips

Keep them short, casual, and helpful.

5. Upcoming Events or Boat Shows

Promote any upcoming events, open houses, or boat shows your dealership is attending. Sharing event details gives customers a reason to engage with your brand and meet your team in person. It’s also a great way to drive local traffic and build relationships beyond social media.

6. Water Lifestyle Content

Show people what it looks like to own the boating lifestyle.

Highlight local waterways, favorite sandbars, restaurants on the water, or fishing content.

7. Staff Introductions

Introduce your sales, service, and management team. People buy from people — make your team approachable.

8. OEM or Co-Op Branded Content

Use manufacturer-provided content like engine videos, product spotlights, and rebate offers to boost credibility and maintain brand consistency. Always follow co-op guidelines for logos, disclaimers, and creative assets to stay compliant and qualify for reimbursement.

9. FAQ Series

Post answers to common customer questions:

How do I finance a boat?
What size boat is right for my family?
How do I store my boat in the off-season?

10. Seasonal Promotions & Rebates

Promote seasonal offers, pre-order programs, service specials, or manufacturer rebates to create urgency and drive sales. Limited-time promotions give customers a reason to act now rather than wait. Be sure to feature these offers consistently across social media, your website, and in-store signage.

Need help managing your dealership’s social media strategy?

We create done-for-you content plans built to save you time and drive more leads.