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What Brands Look for in Athlete Influencers and NIL Sponsorship Deals (And How to Position Yourself)
Learn what brands really want from student-athletes... authenticity, engagement, and a standout personal brand.
Jul 54 min read


Navigating Brand Partnerships: What Every Athlete Needs to Know
Before you sign that NIL deal, know your worth, pick the right brands, read the fine print, and stay true to your voice — your brand starts with you.
May 153 min read


Thinking About Going Global With Your Yacht Charter Company?
Expand your yacht charter brand internationally with smart strategy—permits, logistics, culture, and global marketing made simple.
Mar 201 min read


The ROI Formula: How to Calculate Marketing ROI and Know What’s Actually Working
One of the most common frustrations we hear from business owners and executives is simple: “I have no idea if our marketing is actually...
Mar 114 min read


How to Use the Business Model Canvas to Launch a Coastal Lifestyle Brand
Turn your beachside idea into a business. Our free BMC guide helps you define your offer, audience, and strategy for lasting shoreline success.
Feb 282 min read


Brand Strategy for Sustainability-Focused Companies
Build a brand that reflects your values, avoids greenwashing, connects with your audience, and turns your sustainability mission into real impact.
Feb 182 min read


Personal Branding for Health & Wellness Experts: Stand Out in 2025
Discover a practical, engaging approach to building a standout personal brand in the wellness space—designed to help you attract aligned clients, grow with confidence, and create lasting impact.
Jan 233 min read


Building Your Marketing Tech Stack: The Essential Tools Every Growing Business Needs
The right marketing strategy is powerful, but without the right tools, even the best strategy can fall flat. As your business grows, your...
Jan 163 min read


Supporting Veteran Nonprofits: How Organizations Can Maximize Impact for Veterans This November
As we approach Veterans Day in November, there is no better time to highlight the incredible work being done by veteran nonprofits. From...
Nov 1, 20243 min read


Holistic Pet Wellness: Natural & Organic Trends in the Pet Industry
Pet owners are increasingly prioritizing natural, holistic care—from organic food and CBD supplements to alternative therapies like acupuncture and hydrotherapy. Now is the time for pet businesses to position themselves at the forefront of this movement.
Sep 24, 20243 min read


Eco-Branding: How Sustainable Companies Can Build a Loyal Customer Base
With more brands shifting towards sustainability, consumers have become more discerning about eco-friendly products and services ....
Sep 5, 20242 min read


Marketing Pet Services: How to Build a Standout Brand in a Competitive Industry
The pet industry is booming, but competition is fierce. Pet service businesses, veterinarians, and pet brands must develop a strong brand...
Aug 8, 20242 min read


Digital Strategies for Nonprofit Growth in 2024 and Beyond
Explore 2024 nonprofit digital marketing with visionary plans, storytelling, data-driven decisions, partnerships, and trends.
Jun 26, 20243 min read


Navigating Co-Op Advertising for Marine Businesses: How to Maximize Manufacturer-Supported Marketing Funds
Marine businesses often overlook co-op ad funds. This guide helps you maximize support, avoid pitfalls & boost leads with co-op marketing.
Jun 11, 20243 min read


Winning Marketing Strategies for Summer Sports Events
Elevate fan engagement and sponsorship success with social media, strategic partnerships, and tech-driven summer sports experiences.
Jun 7, 20242 min read


The Ultimate Guide to Crafting Lasting Customer Relationships in the Health and Wellness Industry
Master customer personalization, omnichannel seamlessness, and trust. In the landscape of the health and wellness industry, one thing...
Apr 25, 20242 min read


Identifying Your Target Audience: A Step-by-Step Guide for Business Success
Understanding your target audience is crucial for success. By identifying and outlining your ideal customers, you can create compelling...
Jan 14, 20243 min read


Sales and Marketing: Breaking Down Silos for Efficient AIDA Integration
In today's dynamic business landscape, successful companies understand the importance of aligning their sales and marketing efforts. By...
Sep 7, 20233 min read


Navigating Global Waters: Expanding Your Marine & Boating Business to International Markets
Ahoy there, maritime enthusiasts! If you're in the marine and boating industry, you already know that the open sea holds endless...
Aug 3, 20233 min read


Unleashing the Power of Marketing Consulting: Empowering Businesses for Unparalleled Growth
For businesses seeking to amplify their brand presence, reach their target audience, and drive remarkable growth, marketing consulting...
May 18, 20233 min read
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